Supported by UK film distributors through Film Distributors’ Association & the British Film Institute
"Accessible cinema shows have transformed the social lives of thousands of film fans with hearing loss. For a few hours, the disabling barrier is removed”
In 2017 YourLocalCinema promoted more than 75,000 accessible subtitled/captioned shows of almost 200 films across 500 UK & Ireland cinemas, which helped generate more than a million admissions.
The popular, multi-award-winning YourLocalCinema (YLC) service is an established, trusted brand that promotes accessible shows and trailers DIRECTLY to the target audience - a unique, localised email/social media customer database of tens of thousands of film fans with hearing loss. For almost two decades YLC has been persuading people to try the cinema experience, helping to offset losses that cinemas incur providing specialist shows to a niche audience. And once people get used to it, they often go back for more.
Although cinema attendance has only risen by 16% over the last 15 years, admissions and revenue to accessible shows have tripled and are now at an all-time high. YLC helps generate more than a million admissions annually (around £8m worth of cinema tickets - equivalent to a week's wages for the UK’s entire 17,000 cinema industry workers. Or 400 annual salaries). And that's from mostly off-peak shows (less than a half-percent of captioned shows are provided in the popular Fri/Sat evening slots).
YLC also gathers and maintains up-to-date market intelligence on everything cinema access-related, including audience data, analytics and valuable customer feedback & surveys. Financially supported by UK film distributors through Film Distributors’ Association, and the BFI, the service is FREE to cinemas.
Accessible shows help people with hearing or sight loss to enjoy, rather than endure the cinema experience!
YLC's marketing activities currently cost its supporters less than a half-percent of the £8m worth of tickets it helps generate. The equivalent of less than £1 per week from each UK cinema. Or 3p per attendee to each captioned show. One Saturday of 'captioned' box office revenue recoups the industry's annual investment in YLC. Equivalent to a return of £260 for every £1 spent. A 26,000% return on investment. Even better than popcorn!
Accessible shows provide social benefits such as equality, inclusion and community integration. They have made a positive, cultural, long-term impact on society and benefit people of all ages. Hundreds of thousands of young people have hearing loss (RNID/AOHL). Each year, almost a thousand children are born in the UK with significant hearing loss (NDCS).
"Our society is ageing, and with ageing, loss of some hearing is inevitable. Access to film - via subtitles/captions - is something that we may all appreciate, eventually”
Before 2000, the only way people with hearing loss could enjoy cinema was to watch a foreign-language film. Today, thanks to collaborative work between the UK film industry, YLC, and charities representing disabled people, most cinemas are accessible and welcoming. Thousands of customers with hearing loss regularly attend cinemas with their friends & families.
Opportunities to attend accessible cinema shows are very much appreciated by many, as clearly indicated by the positive experiences from many happy customers HERE.
YLC is not a charity, but a social enterprise. Profit plays no role as an incentive. Social benefits such as equality, diversity, inclusion and community integration are the goals. Financial support is vital, to cover the minimum time and infrastructure necessary to enable the work to continue. To provide maximum value to its supporters, and help return £260 for every £1 spent, YLC keeps operating costs to the absolute minimum. Key to YLC's successful audience development/engagement strategy is consistency and commitment. Its robust data infrastructure and customer database began building almost two decades ago and is now very efficient. YLC has no office - there's no rent or commute costs. The service runs on laptops and smartphones - from anywhere with an internet signal. Its only costs are minimal staff time and external website/internet/communications fees. Currently, the whole YLC service runs on the equivalent of one marketing employee's average salary.
YLC is extremely grateful to its supporters for their financial support. Without it, the service could not continue to help people with disabilities enjoy the cinema experience. YLC welcomes in-kind support too - taking costs out is, in many ways, just as important as bringing funds in.
Film Distributors' Association and UK film distributors
The FDA is the trade body representing film distributors that account for over 95% of UK cinema admissions. Warner Bros., Disney, Twentieth Century Fox, Universal, Parmount, Sony and many more. The major distributors ensure that all of their films are accessible to cinema-goers with hearing or sight loss. The FDA has supported YLC financially since 2004.
FDA, Kingly Court, Carnaby Street, London, UK
email@example.com • www.launchingfilms.com
BFI - British Film Institute
The BFI is the lead body for film in the UK with the ambition to create a flourishing film environment in which innovation, opportunity and creativity can thrive. It has supported YLC financially since 2004.
BFI, 21 Stephen Street, London W1T 1LN
firstname.lastname@example.org • www.bfi.org.uk
CinemaNext is the largest cinema exhibition services company in Europe. It provides projection equipment, audio systems, outfitting, content management, 3D systems & glasses, digital signage, seating and more. With regional offices in 23 countries, CinemaNext has installed almost 10,000 screens to date across Europe.
CinemaNext UK. 10 Argyll Street, London W1F 7TQ
email@example.com • www.cinemanext.com
Cobweb is the number one Cloud Solutions provider in Europe and the power behind our website. As Microsoft's 2017 Partner of the Year, it has been providing uninterrupted 24/7 internet & email services to customers for 20 years, and continues to be a trusted adviser to thousands of customers worldwide. The company is internationally recognised and has won many industry awards, including 'best small business solution in western Europe' and ISP Awards 'Best Application Service'.
Cobweb Solutions, Delme Place, Cams Hall Estate, Fareham, Hampshire, PO16 8UX
firstname.lastname@example.org • www.cobwebsolutions.com
IFDNRG servers help power the YourLocalCinema audio & video files. It provides services to a wide range of online content covering music, live sports, corporate events, agency campaigns and more.
IFDNRG, 127 Rose Street, South Lane, Edinburgh, EH2 4BB
email@example.com • www.ifdnrg.com
The YourLocalCinema website & information service has been successful in winning some high-profile awards voted for by the public and its peers in the UK film industry. Winning awards helps to spread awareness of 'accessible' cinema.
The BKSTS 'Samuelson' Award recognises and rewards the efforts & achievements of companies that have embraced technology or enhanced accessibility to ensure that cinema exhibition is available to all people.
The Daily Mail 'People's Choice' Enterprise Award. The event, hosted by the Institute of Directors, recognises people who have turned their ideas into reality. Thousands of Daily Mail newspaper readers voted for the twenty finalists and YLC received the most votes overall.
The @diversity European 'Access Culture' Award. Implemented by the European Commission and presented at the EU Culture Forum in Brussels, the awards celebrate innovative ways of using technology to make culture more accessible across Europe. More than 250 projects were submitted.
The Barco 'Innovation in Cinema' Award. Part of the 'Raam Awards', which recognise and reward the efforts & achievements of people working in the UK film industry.
The British Telecom 'Remote Workers' Award honours people who manage to run a successful business without an office, using mobile technology. Judges selected the winner based on the company that demonstrated how remote working had created the greatest positive impact.
The National Lottery Awards recognise the difference that lottery-funded projects have made to local communities. YLC beat hundreds of projects, with many thousands of votes, to make the finals. The ceremony was broadcast live, primetime, on BBC1, exposing millions of people to YLC's audience development work, and accessible cinema in general.
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