Supported by UK film distributors through Film Distributors’ Association.
The virtuous circle of accessible, inclusive cinema
The multi-award-winning YourLocalCinema service is the go-to brand for UK film fans with hearing loss. Launched two decades ago, the independent service began as a grass-roots, social outreach initiative to help deaf children to socialise at cinemas with their families and friends. Today the trusted-brand service incorporates text messaging, email, live chat, Facebook, Twitter and WhatsApp, as well as a smartphone app, captioned trailers channel on YouTube, and a very active website which served more than a million visits in 2018.
The unprecedented reach of YourLocalCinema's detailed, precisely-targeted local promotion of captioned films and trailers helps to drive tens of thousands of customers to more than 500 cinemas across the UK and Ireland each week. In 2018, YourLocalCinema promoted more than 75,000 captioned screenings of almost 200 titles, which helped around 100 cinema companies to generate an unprecedented million admissions.
For film fans with hearing loss, the provision of accessible shows removes the disabling barrier, for a few hours at least, achieving greater inclusion and community integration, and inspiring even more cinema visits. Attendance has tripled over the last decade.
Thanks to the financial support of UK film distributors, including Disney, 20th Century Fox, Warner Bros, Universal, Sony, Paramount, Lionsgate, EOne and many more, YourLocalCinema’s services are FREE to cinemas and their audiences. Film distributors continue to commission caption and narration tracks for every major release, enabling cinemas to offer accessible, inclusive shows from release date.
A non-profit service, YourLocalCinema provides very good value to the industry. At a cost equivalent to around 50p per week/per cinema, or less than 2p from each captioned ticket, one day of annual 'accessible' box office keeps YourLocalCinema running for a year.
“Accessibility is perhaps not the most exciting area of film, but to help people that need a little assistance can be very fulfilling. Knowing that a deaf child can follow the latest superhero or animated adventure on the big screen with their friends makes one feel good!”
Accessible, inclusive shows benefit people of all ages. Each year in the UK, hundreds of children are born with significant hearing loss. It's estimated that more than ten million, including thousands of young people, have hearing loss. Our society is ageing, and with ageing, loss of some hearing is inevitable. Access to film - via captions - is something that we may all appreciate, eventually.
Recent feedback from YourLocalCinema users:
“Absolutely couldn’t do without subtitles, have relied on them since this website started! … Subtitled cinema isn’t just about seeing the latest films, it’s about date nights, being included in office chat about new releases, and just having a choice.
“It’s great to be able to see the big new films at the same time as everyone else. Thanks to your fab website, we found a subtitled local screening on Sunday and we’re all going!”
“Nearly 20 years ago, I remember finding out from YourLocalCinema.com about subtitled shows of the first Lord of the Rings film at Uxbridge. I travelled all the way across London on the Tube to see it. Now, my best friend and I go the cinema every month, and I publicise your service with every sign-language student I teach – thank you!”
“Brilliant! Been visiting your website for years and have now downloaded the app, just as easy to roam. Love the subtitled trailers, keep up the good work!”
In 2019, YourLocalCinema will continue to collaborate with distributors, cinemas, and organisations/charities/social media influencers in the field of hearing loss/access/inclusion, to inform those not yet aware that cinema CAN be accessible, inclusive and welcoming to film fans with hearing loss.
The YourLocalCinema website & app receive more than a million visits annually. Feedback clearly indicates that opportunities to attend accessible shows are very much appreciated by many. Click here for a selection of positive experiences from film fans who we have helped to discover - or rediscover - the joys of cinema-going: https://www.yourlocalcinema.com/quote.html
YourLocalCinema is proud to work with cinemas and film companies to help ensure that people with sensory loss can enjoy the cinema experience. It’s extremely grateful to our financial supporters.
Film Distributors' Association and UK film distributors
The FDA is the trade body representing film distributors that account for over 95% of UK cinema admissions. Warner Bros., Disney, Twentieth Century Fox, Universal, Parmount, Sony and many more. The major distributors ensure that all of their films are accessible to cinema-goers with hearing or sight loss. The FDA has supported YLC financially since 2004.
FDA, Kingly Court, Carnaby Street, London, UK
firstname.lastname@example.org • www.launchingfilms.com
CinemaNext is the largest cinema exhibition services company in Europe. It provides projection equipment, audio systems, outfitting, content management, 3D systems & glasses, digital signage, seating and more. With regional offices in 23 countries, CinemaNext has installed almost 10,000 screens to date across Europe.
CinemaNext UK. 10 Argyll Street, London W1F 7TQ
email@example.com • www.cinemanext.com
Cobweb is the number one Cloud Solutions provider in Europe and the power behind our website. As Microsoft's 2017 Partner of the Year, it has been providing uninterrupted 24/7 internet & email services to customers for 20 years, and continues to be a trusted adviser to thousands of customers worldwide. The company is internationally recognised and has won many industry awards, including 'best small business solution in western Europe' and ISP Awards 'Best Application Service'.
Cobweb Solutions, Delme Place, Cams Hall Estate, Fareham, Hampshire, PO16 8UX
firstname.lastname@example.org • www.cobwebsolutions.com
IFDNRG servers help power the YourLocalCinema audio & video files. It provides services to a wide range of online content covering music, live sports, corporate events, agency campaigns and more.
IFDNRG, 127 Rose Street, South Lane, Edinburgh, EH2 4BB
email@example.com • www.ifdnrg.com
The YourLocalCinema website & information service has been successful in winning some high-profile awards voted for by the public and its peers in the UK film industry. Winning awards helps to spread awareness of 'accessible' cinema.
Winner: The BKSTS 'Samuelson' Award recognises and rewards the efforts & achievements of companies that have embraced technology or enhanced accessibility to ensure that cinema exhibition is available to all people.
Winner: The Daily Mail 'People's Choice' Enterprise Award. The event, hosted by the Institute of Directors, recognises people who have turned their ideas into reality. Thousands of Daily Mail newspaper readers voted for the twenty finalists and YLC received the most votes overall.
Winner: The @diversity European 'Access Culture' Award. Implemented by the European Commission and presented at the EU Culture Forum in Brussels, the awards celebrate innovative ways of using technology to make culture more accessible across Europe. More than 250 projects were submitted.
Winner: The Barco 'Innovation in Cinema' Award. Part of the 'Raam Awards', which recognise and reward the efforts & achievements of people working in the UK film industry.
Winner: The British Telecom 'Remote Workers' Award honours people who manage to run a successful business without an office, using mobile technology. Judges selected the winner based on the company that demonstrated how remote working had created the greatest positive impact.
Finalist: The National Lottery Awards recognise the difference that lottery-funded projects have made to local communities. YLC beat hundreds of projects, with many thousands of votes, to make the finals. The ceremony was broadcast live, primetime, on BBC1, exposing millions of people to YLC's audience development work, and accessible cinema in general.
Nominated: Cinema Marketing Campaign of the Year, 2018 Screen Awards. Run by Screen International, the awards recognise excellence in UK film marketing, publicity and brand partnerships, acknowledging the teams and individuals that contribute to the success of the British film industry.
Interested in supporting yourlocalcinema's work? Please get in touch!
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