An award winning service.
The YourLocalCinema website & information service has been successful in winning some high-profile awards voted for by the public and its peers in the UK film industry. Winning awards helps to spread awareness of 'accessible' cinema.
Winner: The BKSTS 'Samuelson' Award recognises and rewards the efforts & achievements of companies that have embraced technology or enhanced accessibility to ensure that cinema exhibition is available to all people.
Winner: The Daily Mail 'People's Choice' Enterprise Award. The event, hosted by the Institute of Directors, recognises people who have turned their ideas into reality. Thousands of Daily Mail newspaper readers voted for the twenty finalists and YLC received the most votes overall.
Winner: The @diversity European 'Access Culture' Award. Implemented by the European Commission and presented at the EU Culture Forum in Brussels, the awards celebrate innovative ways of using technology to make culture more accessible across Europe. More than 250 projects were submitted.
Winner: The Barco 'Innovation in Cinema' Award. Part of the 'Raam Awards', which recognise and reward the efforts & achievements of people working in the UK film industry.
Winner: The British Telecom 'Remote Workers' Award honours people who manage to run a successful business without an office, using mobile technology. Judges selected the winner based on the company that demonstrated how remote working had created the greatest positive impact.
Finalist: The National Lottery Awards recognise the difference that lottery-funded projects have made to local communities. YLC beat hundreds of projects, with many thousands of votes, to make the finals. The ceremony was broadcast live, primetime, on BBC1, exposing millions of people to YLC's audience development work, and accessible cinema in general.
Nominated: Cinema Marketing Campaign of the Year, 2018 Screen Awards. Run by Screen International, the awards recognise excellence in UK film marketing, publicity and brand partnerships, acknowledging the teams and individuals that contribute to the success of the British film industry.
Accessible subtitled/captioned titles & shows remove the disabling barrier, which helps to achieve greater inclusion and community integration, inspiring more cinema visits. In 2019, an audience of film fans with hearing loss, many accompanied by family/friends, helped generate more than a million cinema admissions from mostly off-peak English-language captioned shows. Attendance has tripled over the last decade.
Accessible, inclusive shows benefit people of all ages. Each year in the UK, hundreds of children are born with significant hearing loss. It's estimated that more than ten million, including thousands of young people, have hearing loss. Our society is ageing, and with ageing, loss of some hearing is inevitable. Access to film - via captions - is something that we may all appreciate, eventually.
The virtuous circle of accessible, inclusive cinema.
“Accessibility is perhaps not the most exciting area of film, but to help people that need a little assistance can be very fulfilling. Knowing that a deaf child can follow the latest superhero or animated adventure on the big screen with their friends makes one feel good!”
Originally a grass-roots, social outreach initiative to help deaf children to socialise at cinemas with their families and friends, today audience-development agency YourLocalCinema is run by one of those helped. In 2004 it began to collaborate with BFI, exhibitors and distributors to help build a new cinema audience. YourLocalCinema’s detailed, precisely-targeted local promotion of captioned films and trailers to its unique, opt-in customer database of film fans with hearing loss now helps to drive tens of thousands of customers to more than 600 UK & Ireland cinemas each week.
This niche audience expects an accessible service. The multi-award-winning trusted-brand YourLocalCinema service is run by a deaf person and incorporates text messaging, email, live chat, Facebook, Twitter and WhatsApp, as well as a smartphone app, captioned trailers channel on YouTube, and a very active website which served more than a million visits last year.
Providing great customer service and engagement has ensured the loyalty of a large and appreciative customer base, which in turn has driven revenue to distributors & cinemas, which has helped to ensure a regular supply of accessible titles and improved provision of accessible shows.
A successful UK film industry virtuous circle.